Profile Settings: Completing Your Business Profile
Your Profile Settings contain the information that buyers see when they search for service providers or view your services on Security Lance. A well-completed profile helps build trust, improves your visibility in search results, and increases the likelihood that potential clients will contact or book your services.
Because many parts of your profile are searchable, completing these fields carefully can make it easier for buyers to find you when they are looking for specific security services.
Accessing Your Profile Settings
You can manage your profile information from the Seller Menu.
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Click Settings to update your main profile information.
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Click Service Types We Offer to select the types of services your business provides.
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Click Gallery to upload images that showcase your services.
Keeping these sections updated ensures that buyers see accurate and professional information when viewing your profile.
Key Profile Fields
Below is an overview of the key profile fields and why they matter.
Profile Image
Your profile image is often the first visual impression a buyer has of your business.
You may upload:
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A company logo
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A professional headshot
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Another professional image that represents your service
A clear and professional image helps establish credibility and makes your profile appear more trustworthy to potential clients.
Time Zone
Setting your time zone ensures that appointment times, service requests, and schedule information are displayed correctly.
This helps prevent confusion about service times, especially if you work with clients in different regions.
About Us
The About Us section allows you to describe your company, experience, and capabilities.
Use this space to highlight:
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Your professional background
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Types of services you specialize in
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Years of experience
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What makes your service reliable or unique
Because this section is searchable, it is important to include relevant service-related keywords (for example: event security, patrol services, security consulting, alarm installation, etc.). This helps buyers find your profile when searching for specific types of services.
Service Types We Offer
The Service Types We Offer field allows you to select the categories of services your business provides.
These selections are important because they:
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Help the platform match your services with buyer searches
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Appear on your public profile so buyers can quickly understand what you offer
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Improve your visibility when buyers filter providers by service type
Make sure you select all service types that accurately represent your offerings.
How We Operate
This section allows you to explain how your service operates and what clients should expect when working with you.
Examples of information you may include:
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Service procedures
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Booking requirements
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Equipment you provide
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Operational policies
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Areas you serve
Providing this information helps set clear expectations for buyers before they submit a service request.
Cancellation Policy
Your Cancellation Policy explains what happens if a service request is cancelled.
You may include details such as:
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Notice required for cancellation
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Whether cancellation fees apply
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Refund conditions
Clearly stating your policy helps prevent misunderstandings and ensures buyers know what to expect if plans change.
Payment Methods Accepted
If you choose to bill clients directly outside the platform, you may list the payment methods you accept.
Examples may include:
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Bank transfer
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Credit card
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Cash
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Business invoicing
Providing this information helps buyers understand how payments will be handled when you choose off-platform billing.
Service Hours
Your Service Hours indicate when your services are generally available.
Setting accurate service hours helps buyers know when they can request your services and prevents requests for times when you may not be available.
Holiday Settings
The Holiday Settings feature allows you to indicate dates when you are unavailable due to holidays or scheduled time off.
This helps avoid scheduling conflicts and keeps your availability accurate.
Gallery Images
The Gallery allows you to upload images that showcase your services.
Examples may include:
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Security personnel at events
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Patrol vehicles
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Monitoring centers
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Equipment or installations
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Professional team photos
Quality images can help demonstrate professionalism and give buyers confidence in your services.
Website and Social Media
You may optionally include links to your:
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Business website
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LinkedIn
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Facebook
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Other professional social media profiles
Providing these links allows buyers to learn more about your company and can strengthen your credibility.
Best Practice
Take time to complete your profile carefully and keep it updated. A complete and professional profile improves your chances of appearing in search results and helps buyers feel confident choosing your services.